ABSTRACT
This study examined the Impact peak milk television advertisement on consumer’s buying behavior in Edo State. In handling the study 3 research questions were put forward and they includes; (1) what is the attitude of consumers in Edo State towards peak milk television advertisement? (2) To What extent does peak milk television advertisement influence consumers to make buying decision? (3) What influence does peak milk television advertisement have on consumer buying behaviours? The survey design method of data analysis was adopted with the aid of 20 item questionnaire distributed to 300 (150 male and 150 female) respondent in Edo State which constitute the study population, drawn through the stratified sampling techniques. Data generated were presented and analyzed with the aid of frequency table, simple percentage and mean score based on 5-point likert scale. Findings revealed that consumers of peak milk have positive attitude towards peak milk television advertisements, it also revealed that peak milk television advertisement influence consumers buying behavior to a high extent, and finally, the findings showed that peak milk television have a high influence on consumers. The study therefore recommends that (1) that in the advertisement of peak milk, the company should pay more attention to continuous usage of television as a medium of advertisement, (2) that television should be considered first before any other media of advertising as its influence is most exciting and to high extent influences the buying decision of the consumers, (3) that the television advertisement of peak milk should be sustained to ensure consumer’s continuous patronage (4) The advertisement of the product should also be carried out in other medium, (5) Consumers of peak milk should be occasionally encourage with incentives in form of gift items and promo.
Background to the Study
Language is a fundamental element used by humans for the purpose of communication. There are highly technical usa...
ABSTRACT
Malnutrition remains one of the major problems confronting children in Sub-Saharan Africa (SSA). The nutritiona...
ABSTRACT
The project dealt on the production of yam flour from yam chips. The yams were peeled and washed, 100grams samples coded sample...
Abstract: This study explores the role of lifelong learning in sustaining vocational skills...
ABSTRACT
The study was designed to find out the “Effect of Human Relations on Organizational Productivity in N...
Abstract
The study concerned with the effect of Social Media on Academic Performance of Secondary School Students”. This study used...
ABSTRACT
The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived f...
INTRODUCTION
Background of the Study
A company is a form of business organization, a corporate body or a corpo...
ABSTRACT: This study explores innovations in promoting digital citizenship in vocational training, focusing on preparing students for responsi...
Abstract
This study is on the prospect and problems of private radio broadcast media in Nigeria. The total population fo...